The new ball room name was the result of a KGER radio station contest to rename the Seal Beach Ball Room with the winning name being awarded $25. The new moniker lasted in newsprint for only the one ad shown above. The winner’s name was never deemed important enough to run, but let’s hope he or she enjoyed spending the $25.
Gus Gagel and His Troubadours played the Long Beach area for a few years in the early 1930s and even broadcast his show from the ball room on Long Beach station, KGER.
– Michael Dobkins