On this date in 1906, the Los Angeles Herald ran the following ad:
Before pushing incorporation as “Seal Beach.” and selling the new city as a fun beachfront amusement zone in the tradition of the Panama Pacific International Exposition, Philip Stanton made a more sedate effort to peddle real estate lots in the less imaginatively named “Bay City.” Renaming Bay City as Seal Beach in 1913 signaled in an era of audacious and more fanciful real estate and city boosterism that often promised more than it delivered.
P. A. Stanton’s office at 316 West Third Street in Los Angeles was in a storefront along the side of the Million Dollar Theater building (just across from the Bradbury Building). Today the completely modern facade anonymously houses a legal services company called E. S. Q. Services.
– Michael Dobkins