July 31st in Seal Beach History

On this date in 1960, La Scarpa ran this ad in the Long Beach Independent targeting the lucrative feet and toe loving market.

July_31_1960_La_Scarpa_Ad

You won’t find any Capezio shoes at 133 Main Street today, but you can satisfy all your Italian delicatessen needs at Angelo’s Italian Deli. 

Source: Honey Kennedy

Source: HoneyKennedy.com

Capezio still sells shoes today — specializing primarily in dance shoes. You can find out more about the company’s 128 year history here, or, if you feel a retro hankering to wear a 1960 specific Capezio shoe style, the company offers a custom-made shoes service that will recreate the company’s past fashion glories for your specific feet and toes.

– Michael Dobkins

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This entry was posted in Seal Beach Discoveries, Seal Beach History, Seal Beach Trivia, This Date in Seal Beach History and tagged , , , , , , . Bookmark the permalink.

One Response to July 31st in Seal Beach History

  1. shirl21138@aol.com says:

    Was wondering if anyone remembers the jewelry store on the corner of Main and Ocean where the Ice Cream Shop is now? I suppose it was about 1964 or up to 1970 or so. My deceased husband owned it, Dr, Richard L. Siggers. It eventually moved to Newport Beach. He bought a home in Seal Beach at 208 Ocean Ave from a Mr. Viscia(sp..?) His wife was a concert pianist. I believe he said, they were French. Purchase price was $112,000. It was next to the St, Josephs sisters of Orange home. That is still there, but when I sold 2006, ours was eventually demolished and the new style was more in order of the Jack Haley home on Ocean Ave, The mansions started on the Gold Coast. Audrey , of Audrey’s antiques was a favorite place to shop. Her house was across the Street from ours on Ocean Blvd., and is still there. A pilot and his wife lived next door to us on Ocean Ave, They sold to Mary and Dr. Randy Johnson. , then sold to , Hmm memory fails me on that__________________? The Brendells of course had one of the first remodels on our block. Early morning recollections. Off for somemore zzzzzzz’s.

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