On this date in 1914, the Santa Ana Register ran this ad for the new “Atlantic City of the West” — Seal Beach!
By now, we’re all familiar with the Seal Beach booster pitch: incredible real estate opportunities, safe beach, fun for you and your family, act now or you’ll lose out! Seal Beach took decades to take off the way its promoters had hoped, but it’s hard not to love an ad with a seal with a cane and a top hat.
C’mon, who doesn’t want a lot near the spray? Only $500!
– Michael Dobkins