On this date in 1979, the following ad ran for La Vail Specialty Boutique in the Los Angeles Times.
La Vail founder Marjorie Hobbs named the shop after her grandmother. The shop discretely catered to women with mastectomies, inspired by Majorie’s own battle with breast cancer. You can find out more about Marjorie and her husband, Bob, in this 2015 Gazette article commemorating their seventy years of marriage.
Later La Vail Lingerie would move to a new location in the the Seal Beach Shopping Center on Pacific Coast Highway before closing. La Vail’s last owner was Sherril Radtke.