On this date in 1932, the Santa Ana Register ran an ad enticing couples with free admittance to the newly named Persian Ball Room on the Seal Beach Pier. The new ball room name was the result of a KGER radio station contest to rename the Seal Beach Ball Room with the winning name being awarded $25. The new moniker lasted in newsprint for only the one ad shown above. The winner’s name was never deemed important enough to run, but let’s hope he or she enjoyed spending the $25.
Gus Gagel and His Troubadours played the Long Beach area for a few years in the early 1930s. Gus was an Anaheim Landing resident for a time and even briefly broadcasted a show from the Seal Beach ball room on Long Beach radio station KGER. His musical career was short-lived, but he did write one song with Johnny Mack titled, “Won’t You Cry Just A Teardrop For Me?” in 1931. I didn’t cry a teardrop, but I did feel sad that I couldn’t find a recording of it.
– Michael Dobkins
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