April 11th in Seal Beach History

On this date in 1914, the Guy M. Rush Company hosted a special promotional excursion to Seal Beach. A special train left San Bernardino at 8 a.m. with seats reserved for the holders of fifty special $2.35 tickets for the excursion. Tickets were also allotted for purchasers in Riverside, Ontario, and Pomona, all cities with stops for boarding on the route to Los Angeles, then Long Beach, and finally Seal Beach. The price included a free lunch and free Saturday  band concert.

This was the second of two heavily promoted Seal Beach excursions from San Bernardino in early 1914. The first excursion on March 22 was covered in this post. Like the earlier excursion, the real purpose was to sell city lots.  Sales must have been disappointing because this was the last such excursion. The Guy M. Rush would continue marketing Seal Beach real estate to Los Angeles County, Long Beach, and Orange County, but these three ads from March and April 1914 featuring cartoonist Henri De Kruif’s seals were the last attempts to hook Riverside and San Bernardino County residents into buying lots in Seal Beach.

– Michael Dobkins


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