On this date in 1916, this article and these ads ran on the second page of a Seal Beach promotional section in the Santa Ana Register. This was on the Friday of the first opening summer weekend under the Seal Beach name, and this was the newly incorporated city at its most ambitious and confident.
The copy, ads, and illustrations are formatted below for easier reading and a larger view of the graphics.
Since the completion of the street lighting system Seal Beach has become the most picturesquely lighted city on the coast.
The famous sunbursts seen at San Francisco have been brought down and placed at a conspicuous place – the entrance to the pier.
The scintillators at the end of the pier throw their brilliant rays into the heavens nightly, and can be seen for nearly forty miles on clear evenings.
CHAMBER OF COMMERCE HAS LARGE MEMBERSHIP
The live-wire organization of Seal Beach is the Chamber of Commerce, made up of local business men and residents. It was due to this body that Seal Beach had such a fine exhibit at the National Orange Show at San Bernardino. The co-operation of the merchants and citizens is a credit to the city.
Each time the Commerce meets the city’s interests are definitely brought ahead. The activity or the members and of the citizens who crowd the meeting place to capacity is noteworthy. Their eagerness to become a part of any new proposal and to assist in carrying out resolutions is interesting to see.
At one of the recent meetings it was decided Seal Beach should have a boost parade a day before the big opening. In less than thirty minutes $250 was subscribed. A committee was then appointed, and in a few days the amount was increased to $800, sufficient to insure a grand demonstration.
Seal Beach has a live weekly newspaper — the Post — published and edited by R. F. Bowers, a man who knows how to write, plug and boost with both feet.
Mr. Bowers also runs a pob printing plant in conjunction with his paper.
Check out the other seven June 9th This Date in Seal Beach history post. There are more ads, photos, and illustrations to enjoy.
– Michael Dobkins
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