On this date in 1916, this full page ad ran on the sixth page of a Seal Beach promotional section in the Santa Ana Register. This was on the Friday of the first opening summer weekend under the Seal Beach name, and this was the newly incorporated city at its most ambitious and confident.
This real estate ad defiantly carries a chip on its shoulders at all the “Wiseacres” who said Seal Beach would never be incorporated. While other pages in the Seal Beach section in the Santa Ana Register focused on business opportunities or recreational attractions, this ad is squarely focused on civic improvements to attract potential homeowners. It also features two exceptionally Henri DeKruif cartoon seal illustrations. One features a giant-sized seal in a top hat presiding like a jolly master of ceremonies over a well-dressed crowd of tourists enjoying the sea air between the pavilions. The other illustration shows a seal on horseback thundering through the surf and tossing a triumphant wave back at two other riders lagging behind. Perhaps they were both wiseacres who didn’t believe Seal Beach had a future.
– Michael Dobkins
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