On this date in 1916, this article and these ads ran on the seventh page of a Seal Beach promotional section in the Santa Ana Register. This was on the Friday of the first opening summer weekend under the Seal Beach name, and this was the newly incorporated city at its most ambitious and confident.
The copy, ads, and illustrations are formatted below for easier reading and a larger view of the graphics.
Cement Walk Stretches From Alamitos to Anaheim Bay
“Seal Way” is the name given to the cement promenade on the ocean front at Seal Beach. It is thirty-five feet wide and 4000 feet long, illuminated by a row of beautiful ornamental lights—lamps which did service at the San Francisco exposition. The bases of the posts are of concrete, mounted with a seal head, the light radiating from the head.
The posts are conveniently and harmoniously located to the ocean side of the walk, the beach side being lined with pleasure palaces. Most of the concessionaires have taken charge of their respective locations, and are ready for business. The others will follow as speedily as the various exhibits are completed, which will probably be within thirty days, the management asserts.
Pleasure seekers starting for inspection at the north end of Seal Way will come first to the “Hangars,” and in succession will pass the Picnic Gardens, Rathskellers, Cafe Chantant, a number of small concessions under the wharf; then the enlarged bath house, the Merry-Go-Round, candy and ice cream factory, palmistry, jesters’ palace, shooting gallery, boxball alley, Kelly game, Ahern’s nifty shop, a series of small concessions; a public convenience station, small circus, roller skating, and other concessions, details of which are not wholly complete at this writing. The general architectural scheme throughout is Gothic and Spanish.
“Seal Way” ball room will be of sufficient capacity to permit several hundred couples on the floor at one time. Directly underneath the ball room is the bath house. It has been extended about two hundred feet and will accommodate some three thousand bathers. The plunge to be built later will cover the entire block between Twelfth and Thirteenth Streets and will take care of many bathers. It is to be replete with conveniences and apparatus.
LARGE SUMMER CROWDS EXPECTED
It is estimated that from 3000 to 5000 people will summer at Seal Beach this season. Recent Sunday crowds have been very large, anywhere from 10,000 to 25,000 visiting the resort. Last Sunday over 1000 automobiles lined the avenues, and a traffic policeman had to be stationed at the corner of Main and Ocean.
Already many of the cottages have been leased for the season, and apartment houses likewise are being reserved. Every preparation has been made to accommodate a large summer population, expected as a result of the recently completed amusement exhibits and those still in process of construction.
Check out the other seven June 9th This Date in Seal Beach history post. There are more ads, photos, and illustrations to enjoy.
– Michael Dobkins
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