June 9th in Seal Beach History (8 of 8)

On this date in 1916, this advertisement/article ran on the eighth and final page of a Seal Beach promotional section in the Santa Ana Register. This was on the Friday of the first opening summer weekend under the Seal Beach name, and this was the newly incorporated city at its most ambitious and confident.

The copy, ads, and illustrations are formatted below for easier reading and a larger view of the graphics.

SEAL BEACH opens next Saturday. It is to be the finest amusement resort on the Pacific Coast, and one of the most elaborate in America. Over a million dollars has been spent to make Seal Beach an up-to-the-minute, beautiful show place, comparing favorably with Atlantic City, Coney Island, Rockaway Beach and other famous resorts of the East.

The Jewel City Amusement Company which built and will operate the largest and most important of the concessions on “Seal Way” at Seal Beach, is composed of a group of men whose keen showmanship, business acumen, engineering ability and long experience in catering to the pleasure seeking public, places them in the fore ranks of America’s prominent purveyors of amusement. This Company has expended several hundred thousand dollars on various concessions calculated to please the most fastidious seeker of fun and diversion. These concessions comprise a wide variety.

Probably the most attractive of the Jewel City Amusement Company’s many enterprises at Seal Beach, will be the Cafe Chantante, a restaurant of the first order, where service and cuisine will equal that of Broadway s finest rotissaries. Connected with this Cafe there will be found a Raths­keller where the best of food may be obtained at popular prices, and adjoining this restaurant a space is provided for a Picnic Garden. Patrons who bring their lunches to Seal Beach will find the vine-covered arbors and cool retreats of this enclosure much to their liking.

The “Seal Way” Ball Room is of sufficient capacity to permit eight hundred people on the floor at one time. Directly underneath this spacious dance floor, and opening immediately on to the Beach will be found the most complete and conveniently appointed Bathing Pavilion on the Pacific Coast, with a thousand comfortable dressing rooms, hot and cold showers and numerous other conveniences. The motto here is “The Beach without an Undertow where women and children may safely go.” The bathing at this point is the safest and finest in all California. The Surf is ideal, the only one in this vicinity with absolutely no undertow, and with a sand flooring as smooth and level as a ball room.

A unique type of racing coaster will be found at the entrance to “Seal Way.” This novel device which has a track length of nearly a mile is known as “The Derby.” It is a smooth and easy riding contrivance with all the sensation of the old time racing coasters, but lacking the element of danger.

The old-fashioned Merry-go-round so common in amusement resorts the world over is replaced at Seal Beach by a modern up-to-date Carrousel, which is an exact duplicate of the one operated on the Zone at the Panama-Pacific International Exposition, and which was awarded the Grand Prix over all other riding devices at the Exposition.

The Joy Palace with its unique mechanical apparatus designed throughout for the sole purpose of creating laughter, will be found to contain all kinds of innovations in the way of fun producers.

Aviation is another feature of the Jewel City Amusement Company’s many enterprises. The most up-to-date and completely appointed hangars on the entire Pacific Coast are situated at Seal Beach, and passenger-carrying as well as demonstrating aeroplanes are maintained here. Flights are made at regular intervals by experienced and careful aviators in standard passenger-carrying machines, and the thrill seeker will find here the acme of pleasurable excitement. A training school is also conducted here and it is the aim of this Company to secure the services of a U. S. Army Officer as Chief Instructor.

Many of the classic statues, fountains and ornamental light standards, which lent beauty and charm to the great courts and passages at the exposition in San Francisco have been transported to Seal Beach giving it features never before seen at an amusement resort in this country, and when the great battery of scintillators throws its beams into the skies the illumination develops a rainbow effect of startling brilliancy which may be seen for a distance of fifty miles.

Many of the classic statues, fountains and ornamental light standards, which lent beauty and charm to the great courts and passages at the exposition in San Francisco have been transported to Seal Beach giving it features never before seen at an amusement resort in this country, and when the great battery of scintillators throws its beams into the skies the illumination develops a rainbow effect of startling brilliancy which may be seen for a distance of fifty miles.

Many of the classic statues, fountains and ornamental light standards, which lent beauty and charm to the great courts and passages at the exposition in San Francisco have been transported to Seal Beach giving it features never before seen at an amusement resort in this country, and when the great battery of scintillators throws its beams into the skies the illumination develops a rainbow effect of startling brilliancy which may be seen for a distance of fifty miles.

Check out the other seven June 9th This Date in Seal Beach history post. There are more ads, photos, and illustrations to enjoy.

Page One

Page Two

Page Three

Page Four

Page Five

Page Six

Page Seven

Page Eight

– Michael Dobkins


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9 Responses to June 9th in Seal Beach History (8 of 8)

  1. Pingback: June 9th in Seal Beach History (3 of 8) | This Date in Seal Beach History

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  7. Karla Ober says:

    These posts are wonderful! I have so enjoyed reading the articles about my home town! Thank you!

    Like

  8. Pingback: June 9th in Seal Beach History (1 of 8) | This Date in Seal Beach History

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