July 7th in Seal Beach History

On this date in 1968, the Long Beach Independent ran the following ad for College Park homes. For only $27,950, you could have this kid and all his relatives as neighbors.

One way to tell the history of Seal Beach is through all the advertising used to sell Seal Beach real estate. The date-by-date approach of the blog has allowed me to share a variety of ads and promotional efforts to sell lots from various decades, and each ad not only indicates what the salespeople and marketers from the era thought was important about the city, but it also shows the values of the wider culture at the time. The success of these real estate pitches vary in quality and creativity. That’s part of the fun of sharing them.

I’ve run some very odd vintage real estate ads, but this one is just weird. Here’s the copy from this ad. Read it for yourself and see if you agree:

Who hasn’t purchased an S & S home yet?

I haven’t

But my grandparents have, my mother and father have, my aunts and uncles have, my older brother has, and when my savings account grows, I will too!

Guess it’s because S & S builds such great houses.

Mommy just loves imported marble entries, custom cut-crystal chandeliers, and the huge all-electric kitchen. Daddy says the construction is “tops” because S & S uses double thick lath and plaster (not drywall), marble tabletops, genuine stone or brick fireplaces.

I love the plush wall to wall carpeting and it’s in all the rooms.

Shapell Park, one of the newest parks in Seal Beach, is within the community and my school, the beach and mommy’s shopping are just minutes away.

Uncle Joe says one of the best things about College Park is the price, $27,950… and he should know, ’cause he’s the President of a big bank.

You really oughta see this place. It’s super. But you better hurry before all my other relatives arrive.

Does that make you want to buy a College Park home? Who do you think is the target market for this ad? And what does this ad say about the 1968 Southern California culture?

– Michael Dobkins

Have you enjoyed this and other This Date in Seal Beach History posts?

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This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.

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