July 9th in Seal Beach History

On this date in 1940, the following ad ran in the Santa Ana Register.


Just think. Seventy-five years ago, the world’s most eminent business and social advisor did business in Seal Beach at 115 3rd Street, and, even though she stood at the top of her profession, she would not charge her low price of fifty cents unless her customer got the truth.

We wonder. Did Wonderful Louise ever talked shop over lunch with our “Young Psychic Reader?”

This ad ran for a few weeks in July 1940, but the 115 3rd Street shows up in the newspapers a few times over the next thirty years.

In 1943, a classified ad showed the resident at this address was selling a 1935 two door for $100, and then twelve years later, 1955’s resident advertises a rattan furniture set, a Kenmore washer, a Kenmore deluxe iron and a chest of drawer for sale in the same paper’s classifieds.

In November of 1962, the Long Beach Independent article actually names the person living at 115 3rd Street. Artist Dick Swift, an associate professor of art at Long Beach State College, won the Rocco Di Marco purchase prize art award and got his name and address in the local paper.

In 1969, Hayre S. Vurgun, formerly of 115 3rd Street, Seal Beach, California, posted a non-responsibility notice in the Long Beach Independent to disavow any debts, liabilities, or obligations incurred by anyone other than himself.

Finally (in more ways that one), the Long Beach Independent reported that James V. Marousek, 77, of 115 3rd Street, Seal Beach, died on June 15, 1970.

Michael Dobkins

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3 Responses to July 9th in Seal Beach History

  1. Lonnie Brownell says:

    One street over from our house (ca. 1960-1965 or so), 115 2nd! AFAIK, we never made the papers.


    • Michael Dobkins says:

      Your family may not have, but 115 2nd Street did:

      In November 1949, thirty hoodlums from El Monte High beat 17 year-old John K. Sloman of 115 2nd Street, his friend John Ball, and John Ball’s father at the Ball residence at 275 Cherry Avenue after Poly High beat El Monte at the football field at Stephens Field.

      In July 1953, someone at 115 2nd Street advertised at 1950 Buick Special for sale in the Long Beach IPT.

      And in 1955, a marriage license was issued to Robert L. Burns, Box 164 Sligo, PA and Donna S. Merrill, 115 2nd Street, Seal Beach.


      • Lonnie Brownell says:

        Hrm last one in 1955. Year of my birth! Thanks for looking that up. Hope master Sloman was OK.

        I’m thinking that this sort of info is going to be harder for future Seal Beach historians to track, as at some point between that last post and the emergence of the term “doxing”, papers stopped putting peoples addresses in stories.


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