July 13th in Seal Beach History

On this date in 1951, the Covina Argus ran this Pacific Electric advertisement prominently featuring a bus, not a red car trolley, as a speedy ride to Seal Beach and other beachside destinations.

Today we remember Pacific Electric through a romantic haze of nostalgia as an intricate rail system of street cars, but as the Pacific Electric approached mid-century, the company tried to change with the times by shifting as much as it could to non-rail motor buses.

July_13_1951_PE_ad

– Michael Dobkins


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