August 28th in Seal Beach History

On this date in 1969, Bernsteins’ ran this coupon ad for their salad dressings in the The San Bernardino County Sun.


This 50 cent refund offer required that salad (and salad dressing) lovers mail in this coupon with two neck labels from bottles of Bernsteins’ salad dressing to Dept. 3 Seal Beach, California 90740.

Yes, Seal Beach once had its own salad dressing plant! The buildings where Bernsteins’ had their offices and production plant were located at 500 Marina Drive and are now occupied by The Seal Beach Center For Spiritual Living.

Screenshot 2016-08-28 07.05.08

When demand for their salad dressing outgrew the Seal Beach plant’s production capacity in the mid-seventies, Bernsteins’ moved their operations to Tacoma, Washington, but you can still find Bernsteins’ salad dressings on Seal Beach supermarket store shelves.

And for the years when Bernsteins’ operated in Seal Beach, the corner of Fifth Street and Marina Drive smelled heavenly.

– Michael Dobkins

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6 Responses to August 28th in Seal Beach History

  1. Robert Black says:

    How time changes things and places. I used to live on the second floor at that apartment before it was Bernstein’s back in circa 1950. Back then there was A cabinet shop and dry cleaners next door. My dad made small boats in the yard on the weekends to make ends meet.


  2. Camille says:

    Wow, Yes…Bernstein’s dressing. Had forgotten all about it. Thanks for the memory refresh!


  3. Kim says:

    I used to love the smell too… though I wasn’t walking home from school. Going where my parents didn’t know… my first crush. He worked at Bernstein’s so the smell still brings back memories. It’s funny how smells can bring some of the strongest memories, even 40 some odd years later. He was long games of 500 Rummy… Carrot Juice and Papaya… and “The Long Winding Road”


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