December 3rd in Seal Beach History

On this date in 1913, the South Coast Improvement Association ran this ad in the Los Angeles Times.
The South Coast Improvement Association formed in 1912 and was comprised of the movers and shakers of Orange County real estate along the coast. Seal Beach founding father Philip Stanton was its first president.

These men saw better roads and infrastructure improvements as key selling features for their individual communities and promoted a regional inter-connectivity and ease of travel to attract homeowners and tourists into the area. They advocated for extended Pacific Electric red car services along the coast and are largely responsible for the Coast Highway that we still enjoy (and sometimes curse) today.

– Michael Dobkins

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This Date in Seal Beach History also has an online store hosted at Cafepress where you can order shirts, tote bags, stationery, and other gift items imprinted with vintage Seal Beach images. Visit the online store by clicking here.


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